Cookie DAO

What it does

Cookie DAODAODecentralised Autonomous Organisation. A way to coordinate decisions and manage a treasury using token-weighted voting instead of a traditional company structure. Token holders propose and vote on changes directly.Like a shareholder-run company where every shareholder can vote on every decision, the votes are public, and the company can't do anything the shareholders don't approve. The coordination is messier than a normal company but nobody has unilateral control.Read more → operates cookie.fun, a data analytics platform that indexes, tracks, and scores over 1,500 AI agents across crypto. It ingests 7TB+ of live on-chain and social data feeds to calculate proprietary metrics, most notably Mindshare, a measure of an AI agent’s share of social conversation volume that has become a widely referenced standard in the DeFAI space.

The platform provides:

• AI Agent Index: a full directory of 1,500+ crypto AIDeAIDecentralised AI. An umbrella term for blockchain-based projects that build AI infrastructure (compute, data, inference, models, agents) without a single central provider controlling the system.Like the difference between streaming a movie from Netflix and sharing it via BitTorrent. Netflix is fast and polished but one company controls what you can watch and what you pay. BitTorrent is messier but no single operator can shut you out.Read more → agents with real-time tracking of on-chain activity, tokenTokenA digital unit of value or access rights tracked on a blockchain. Tokens can represent ownership in a project, a right to use a service, a share of future revenue, or simply a tradable asset with no underlying claim.Like a physical poker chip a casino issues. The chip itself has no value. What makes it worth something is what it lets you do at the casino, what the casino has promised, and how much other people will pay you for it.Read more → holders, market cap, and social metrics.
• Mindshare Metric: proprietary calculation of social conversation share, used across the industry to rank AI agent attention and momentum.
• Smart Following: tracks which influencers and smart money wallets are paying attention to specific agents.
• Cookie Data APIs: token-gated data feeds that AI agents and dapps can plug into for real-time analytics.
• Cookie Snaps: gamified social engagement rewards system where users earn SNAPS points convertible to COOKIE or partner tokens.
• Trading Interface: launched May 2025, enabling direct trading from the analytics dashboard.

Founded in 2021 by Filip Wielanier (CEO) and Wojciech Piechocinski in Tallinn, Estonia, originally as Cookie3, a MarketingFi analytics company. The pivot to AI agent analytics came with the DeFAI narrative in 2024. Both founders are doxxed. Team size estimated at approximately 15.

COOKIE is an ERC-20 token on Ethereum with LayerZero OFT bridging to Base, BNB Chain, and Solana. The token launched via IDOIDOInitial DEX Offering. A token launch mechanism where the initial sale happens directly on a decentralised exchange, with built-in liquidity pool funding. IDOs replaced ICOs as the standard launch model for many projects after 2018.Like opening a new shop directly inside an existing market hall instead of running a separate sale event. The shop is open, the market provides foot traffic, and customers can walk in and trade from day one.Read more → on Polkastarter/ChainGPT Pad and IEO on Bybit/Gate.io in June 2024 at $0.025-$0.028. Total funding raised: $6.82M across pre-seed ($3.3M led by The Spartan Group), strategic ($2.5M), and public sale ($1.025M). Backed by Animoca Brands, GSR, CMT Digital, Big Brain Holdings, and others.

Value proposition

DeFiDeFiDecentralised Finance. Financial services like lending, trading, and yield farming built on smart contracts instead of traditional banks or brokerages. DeFi protocols are usually permissionless and global.Like a vending machine that can give you a loan, swap your currencies, or invest your savings. Nobody is behind the counter, the rules are written into the machine itself, and anyone with money in the right format can use it.Read more → needed DeFiLlama. AI agents need cookie.fun. That’s the pitch, and they were first to build it. The Mindshare metric has real adoption as a reference standard.

The numbers suggest meaningful traction: cookie.fun reports 60,000+ users, 1,500+ agents tracked, 5M+ COOKIE locked for premium access, $16M+ distributed to MAF stakers, and $5M+ in Snaps rewards. Cookie.fun reportedly attracted 20,000 users within 48 hours of launch. These are self-reported; no independent verification has been published. The Binance listing in January 2025 pushed market cap to $218M.

Token gating is the interesting piece. Premium analytics require locking 10,000 COOKIE. APIAPIApplication Programming Interface. A structured way for one piece of software to talk to another. In DeAI, APIs let applications request inference from a model without running the model themselves.Like a waiter in a restaurant. You don't walk into the kitchen and cook your own meal. You tell the waiter what you want, they tell the kitchen, the kitchen cooks it, and the waiter brings it back. The API is the waiter.Read more → access for AI agents requires COOKIE. This creates verifiable demand beyond speculation: if you want the data, you need the token.

The counter-narrative is harsh but necessary. Cookie DAO is not a decentralised project. Despite the “DAO” branding:

• Zero open source code. The cookie3 GitHub organisation has zero public repositories. The entire codebase (data pipeline, indexing engine, API, Mindshare algorithm) is proprietary.
• No verifiable governance. No public Snapshot space, no governance forum, no on-chain voting history. Cookie3 and core contributors make all decisions.
• Fully centralised infrastructure. Every component runs on Cookie3’s servers. If they shut down, cookie.fun stops.
• No audits. No third-party audit reports found for the smart contracts.

The docs acknowledge the centralisation: “In its early phase, the Cookie DAO data layer is being built together with core contributors from Cookie3, but in the future, an infrastructure will be put in place that will enable an indefinite number of independent contributors.” That future has no timeline.

This is a centralised data company with a token, branded as a DAO. That can be a fine business. Nansen, Dune Analytics, and DexScreener are centralised and valuable. But calling it a DAO is misleading, and the sovereignty implications are real: your data access, your analytics, your API feeds all depend on one company continuing to operate.

The 97.5% drawdown from ATHATHAll-Time High. The highest price a token has ever reached. ATH is usually quoted as a reference point for how far the current price has fallen (or risen) since the peak.Like the record lap time on a racetrack. It tells you what the car has been capable of at its absolute best, not what it will do today. Whether that record gets broken again depends on conditions that may or may not come back.Read more → reflects a combination of aggressive insider unlocks (most vestingVestingA schedule that locks up tokens allocated to insiders, investors, and team members, releasing them gradually over months or years. Vesting prevents insiders from dumping on public buyers immediately after launch.Like a new employee's stock options at a startup. You don't get all the shares on day one. They unlock over four years so you stick around and do the work rather than cashing out and leaving.Read more → completed within 7 months) and market reassessment of whether analytics usage translates to sustainable token value.

Tokenomics

COOKIE has a fixed supply of 1 billion tokens with approximately 705 million circulating (70.5%). Final unlock in June 2028.

Initial distribution was heavily insider-weighted: pre-seed rounds A/B/C (24.23%), team (9.5%), advisory (5%), strategic (6.14%) = approximately 45% to insiders. Public sale was only 4.38% and airdropAirdropDistributing tokens for free to eligible wallets, usually to reward early users, bootstrap a community, or decentralise token ownership away from a small group of insiders at launch.Like a supermarket handing out free samples to people who already shop there. The samples cost the supermarket nothing to print. The goal is to convert casual shoppers into loyal customers by giving them something tangible to talk about.Read more → 2%. The vesting was unusually aggressive: 1-month cliffCliffA waiting period at the start of a token vesting schedule during which no tokens unlock at all. After the cliff ends, tokens begin releasing according to the vesting schedule.Like a probationary period at a new job. You don't get your stock options on day one. You wait 12 months to prove you'll stick around, then everything starts unlocking normally.Read more → + 6-month linear. Industry standard is 12-month cliff + 24-36 month vesting. Most insider tokens unlocked by January 2025, the same month as the ATH.

Two burnBurnPermanently removing tokens from circulation by sending them to an address that no one controls. Burns reduce total supply, which (all else equal) makes each remaining token worth more of the network's value.Like a company buying back its own shares and shredding them. The company's total value stays the same, but each remaining share now represents a slightly bigger slice of that value.Read more → mechanisms exist. First, 10% of COOKIE locked in MAF (Multi-Airdrop Farming) pools is burned, destroying 170K+ COOKIE daily as of July 2025. Second, 50% of API access fee revenue is burned. The dual burn is structurally sound but the actual impact isn’t publicly quantified because API revenue isn’t disclosed.

StakingStakingLocking up a cryptocurrency to help secure a blockchain network, usually in exchange for rewards. The locked tokens act as a security deposit that can be taken away if the staker misbehaves.Like putting down a large rental deposit for an apartment. You get the money back if you behave, you earn interest while it's locked, and the landlord takes it if you trash the place.Read more → rewards shifted from APY-based to the Snaps points system in July 2025, making returns less predictable. MAF participants earn 10-20% of partner project reward pools but lose 10% of locked principal to the burn mechanism.

Listed on Binance, Bybit, KuCoin, Gate.io, Coinbase, Kraken, MEXC, and Bitget. Daily volume exceeds market cap, indicating active trading. Public sale investors are deep in the red. 70.5% of supply is circulating with final unlock June 2028; FDVFDVFully Diluted Valuation. The market cap a token would have if every token that will ever exist were already in circulation. FDV is what the project would be worth if all locked, vesting, or unminted tokens were trading today.Like valuing a startup based on what every share would be worth if all the unvested employee options had already been exercised. The number is bigger and uglier than the official market cap, but it tells you the true ceiling.Read more →/MCap ratio is modest given high circulating supplyCirculating SupplyThe number of tokens currently in circulation and tradeable on the open market. Differs from total supply (which includes locked or unvested tokens) and max supply (the upper limit, if there is one).Like the number of cars on the road today versus the number ever produced. Some are in showrooms, some in junkyards, some still at the factory. Only the ones on the road count toward what people are actually driving.Read more →.

How to participate

Use cookie.fun. Free tier available for basic AI agent tracking. Lock 10,000 COOKIE for premium analytics including walletWalletSoftware that stores the private keys needed to control tokens on a blockchain. A wallet does not actually hold any tokens. The tokens live on the chain. The wallet holds the keys that prove you own them.Like the key to a safe deposit box. The key doesn't contain your valuables. The valuables sit in the bank's vault. The key is what proves you're allowed to open the box and take them.Read more → distribution, sentiment analysis, and detailed agent metrics. Technical skill: basic.

Stake for MAF. Lock COOKIE in Multi-Airdrop Farming pools to earn 10-20% of partner project reward pools. Note: 10% of locked COOKIE is burned. $16M+ distributed to MAF stakers historically. Technical skill: basic.

Participate in Snaps. Earn SNAPS points by posting content on X, supporting projects, and inviting users. Points convertible to COOKIE or partner tokens. $5M+ in rewards distributed. Technical skill: none.

Integrate APIs. Use Cookie Data APIs for real-time AI agent analytics in dapps or AI agents. COOKIE token required for access. API pricing not publicly documented. Technical skill: intermediate.

Honest assessment

Freedom Score: 22/100

Call it what it is: a centralised data company with a token and a DAO in the name. Nothing about the product is decentralised, and the governance claims don’t hold up to scrutiny.

Infrastructure Decentralisation: 3/20. Fully centralised. cookie.fun platform, data indexing pipeline, API servers, and Mindshare calculation engine all operated by Cookie3. No independent nodes, no permissionless data providers, no decentralised compute. The stated plan to decentralise has no implementation timeline.

Governance Decentralisation: 4/20. Token voting claimed but no public Snapshot space, no governance forum, no on-chain voting history could be found. Cookie3 and core contributors make all operational decisions. The DAO structure appears to be a branding wrapper.

Token Distribution Fairness: 4/15. Approximately 45% insider allocation across multiple pre-seed rounds, team, advisory, and strategic. Only 6.38% to public sale and airdrop combined. Unusually short vesting (1-month cliff + 6-month linear) enabled rapid insider selling.

Censorship Resistance: 4/15. cookie.fun is a centralised web application. The team can restrict access, modify data, add or remove agents, and gate features at will. No on-chain data layer exists. The COOKIE ERC-20 token itself is censorship-resistant, but the product isn’t.

Data Sovereignty: 3/15. Mindshare metric and agent scores are proprietary with no verifiable methodology on-chain. The 7TB data layer is entirely controlled by Cookie3. Cookie Snaps monitors user social activity on X for rewards. No independent data verification is possible.

Open Source Transparency: 4/15. Zero public GitHub repositories. The entire codebase is proprietary. No audit reports found for smart contracts. Verifying the token contract on Etherscan is the minimum requirement for any ERC-20, not a transparency credential.

Returns Score: 52/100

Token Utility: 14/20. COOKIE has multiple concrete use cases: premium analytics access (10K COOKIE lock), API access gating for AI agents, MAF airdrop farming (10-20% of partner rewards), Snaps participation, and governance voting. 5M+ COOKIE locked for premium access (self-reported) demonstrates actual demand. However, utility is entirely dependent on cookie.fun platform adoption, and the shift from APY staking to Snaps points reduced predictability.

Value Accrual: 13/20. Two mechanical value accrual mechanisms: 50% of API fees burned + 10% of MAF pool locks burned (170K+ COOKIE daily as of July 2025). Revenue share from API fees promised to stakers. However, actual API revenue isn’t publicly disclosed, making it impossible to verify the real burn impact. The dual burn is structurally sound but unquantified.

Supply Dynamics: 11/20. Fixed 1B supply with deflationary burns is positive. 70.5% circulating with final unlock June 2028. The unusually short vesting (1-month cliff + 6-month linear) caused massive unlock pressure in late 2024/early 2025, likely contributing to the 97.5% price decline. Burns provide some deflationary pressure but total rate isn’t quantified.

Revenue Sustainability: 6/25. Revenue sources exist: API access fees, partner project fees for Snaps campaigns, trading interface revenue. $5M+ in Snaps rewards distributed, ~$1M to stakers. However, no annual revenue figure is disclosed, no DeFiLlama or Token Terminal data available. Product has real usage (60K+ users) but revenue sustainability is unproven at scale.

LiquidityLiquidityHow easily a token can be bought or sold without moving the price. High liquidity means you can enter or exit large positions quickly at the quoted price. Low liquidity means even small trades can swing the market.Like the difference between selling a house and selling a share of Apple stock. The house might be worth more on paper, but finding a buyer at that price takes weeks. The Apple share converts to cash in one click.Read more → & Access: 8/15. Listed on Binance, Bybit, KuCoin, Gate.io, Coinbase, Kraken, MEXC, Bitget. Strong exchange coverage for a small-cap project. Daily volume exceeds market cap. LayerZero OFT enables cross-chain transfers. However, 97.5% decline from ATH means most holders are underwater, and small market cap means large orders could cause slippageSlippageThe difference between the expected price of a trade and the price you actually get when the trade executes. Slippage usually goes against the trader and gets worse with bigger trades or thinner markets.Like trying to buy 1000 bananas at the corner shop. The first few are at the marked price, but by the time you've bought them all you've moved the price up because there are no more bananas left at the original level. The shop has to restock at higher cost.Read more →.

Quadrant: C (Low Freedom, Moderate Returns)

Cookie DAO sits in Quadrant C. If Mindshare retains its status as the de facto agent ranking standard and cookie.fun grows API revenue, the token has a commercial case. But that case depends entirely on one company not getting outcompeted or shutting down. There’s no forkForkA point at which a blockchain or its software splits into two separate paths. Forks can be temporary (two valid blocks compete and one wins), planned (a software upgrade), or contentious (a community split into two chains).Like a road that splits in two. Sometimes the split is just a temporary detour and traffic merges back. Sometimes it's a permanent fork where different drivers go different ways and never meet again.Read more →, no fallback, no decentralised alternative. Bet on the product, not the protocol.

Key risks

• Total centralisation. Cookie3/core team controls all infrastructure, data, and product decisions. “DAO” is branding, not governance.
• 97.5% drawdown. Most holders significantly underwater, including public sale investors.
• Zero open source code. Cannot audit, fork, or independently verify any technology claims.
• No audit reports. No third-party security audits found for COOKIE smart contracts.
• Unproven revenue. No public financials, no DeFiLlama listing, no Token Terminal data. Burns exist but their impact is unquantifiable.
• X/Twitter API dependency. Social data feed depends on Twitter API access, a single point of failure if API terms change.
• Short vesting enabled insider selling. 1-month cliff + 6-month linear vs industry standard 12-month cliff + 24-36 month linear.
• Narrative dependency. Value tied to overall DeFAI/AI agent market health. If the AI agent narrative fades, so does the analytics demand.
• Competition. Kaito AI, DexScreener, and others expanding into AI agent analytics.

Score change log